Sama Beirut

Sama Beirut

Sama Beirut is a luxurious and modern tower at the heart of Beirut, located in a traditional neighborhood. For the neighborhood residents as well as the associations responsible for the protection of the cultural heritage, the tower is nothing but a negative architectural image. Sama Beirut resorted to NELCOM group to:

  • Elaborate a communication strategy that is sure to reverse this negative image
  • Bring value to the apartments and offices sales

The suggested solution, focused on the brand content (blogs, social media, online advertisement, videos…) succeeded in:

  • Creating an e-CRM base through qualified leads collected online
  • Increasing prospects and sales significantly
  • Improving the controversial image of the tower