BLC Bank

BLC Bank

Strategic objectives

  • BLC Bank, as most of its competitors, had to face an increasingly strong competition given the general context of “online banking shopping” and clients’ volatility.
  • In this context, the Bank decided to arm itself with the means to modernize its digital policy and management both on its “strategic” component level by answering questions like: “which product and service shall be suggested to a particular client and through which channel” with a maximum likelihood of acquisition and on its “operational” component level by efficiently and harmoniously coordinating the set of channels used in the interaction with the client.

Benefits:

  • A strong digital presence allowing the bank to engage the prospects and clients through the different communication channels (corporate site, Blog for female entrepreneurs, mobile, social media, emails, a microsite dedicated to acquisition campaigns…)
  • Stronger awareness and visibility of the brand BLC Bank and other brands
  • New clients recruitment through the digital platform
  • Cross-selling and up-selling development
  • e-CRM base enhancement
  • Unified management of certain components of the online and offline systems